In Your Local Market Area
Your business thrives with the support of non-competing local businesses—and that’s exactly what the Local Advertising Cooperative delivers.
Featuring the Community Spotlight Card
The Community Spotlight Card is a large format, eye-catching 9"x12" postcard that lands directly in 10,000 mailboxes in your local market. It’s never folded, ensuring maximum visibility with ample front-page space to showcase multiple trusted businesses at once.
By featuring multiple businesses on a single Community Spotlight Card, everyone wins:
You get affordable, high-impact marketing
Other participating businesses benefit from collective exposure
Local consumers receive valuable offers from trusted businesses in their area
It’s a win-win-win—driving visibility, engagement, and results for all.
Here's how:
1. Cost-Sharing Magic
Why shoulder the full cost of a marketing campaign alone? With the Community Spotlight Card, your business shares both the space and the expense with other participating businesses. This cooperative approach significantly lowers your advertising costs while still delivering wide local reach—giving you high-impact exposure at a fraction of the price.
2. Local Visibility That Drives Results
Whether you run a restaurant, spa, or home services business, visibility is key. The Community Spotlight Card puts your brand directly in front of thousands of potential customers in your market—delivered straight to their mailbox for maximum exposure. With front-page visibility, your business stays top of mind where it matters most.
3. Tangible & Trusted Format
People naturally trust something they can hold in their hands. The Community Spotlight Card feels like a mini-catalog of local deals, making it more engaging and likely to be browsed—and even kept—by recipients. Its tangible nature encourages trust and interaction, setting it apart from other ads that are easily ignored or forgotten.
4. The Halo Effect
Each business benefits from the goodwill and credibility of well-known, trusted local brands when featured alongside them in the Community Spotlight Card—a phenomenon known as the halo effect. Even a single recognized business can enhance the perceived trust and reputation of others in the spotlight. This positioning creates a strong local network, where businesses amplify each other's brand recognition and drive more traffic.
5. Exclusive Spotlight
Your business has the exclusive opportunity to be the sole business of your industry on the Community Spotlight Card—whether you’re a plumber, a pizza restaurant, or another local service. Different from traditional advertising, where multiple competitors may appear side by side, this card ensures that only one business per industry is featured. By participating in the local advertising cooperative, you automatically secure your spot and prevent competitors from sharing the space.